In the past few years customer communications have changed enormously. Mass marketing—such as sending a simple promo e-mail or newsletter subscription—has become irrelevant.
The personalized marketing experience involves reaching your clientele according to each individual's profile. The LoyalAction expertise lies in segmenting your clientele according to their different buying habits and communications preferences. Each person is unique, so the approach and message must also be unique in order to optimize message reception.
The single objective is customer retention.